Organic vs. paid traffic: What works better for affiliates?
- February 20, 2025
If you're starting out as a betting affiliate with Commizzion, you've probably asked yourself this question:
Should I invest in ads or is it enough to just post on my social media?
The answer is short: It depends on your strategy, your content, and your resources..
In this blog, we'll look at the key differences between organic and paid traffic, and how you can use both to get more clicks, sign-ups, and commissions.
What is organic traffic?
It's all the traffic you generate without paying for ads. For example:
- TikTok videos that go viral.
- Posts on Instagram or Facebook.
- Stories with direct link.
- Recommendations on your YouTube channel.
- Community on Telegram or WhatsApp groups.
Organic traffic It takes time, But it's ideal for building trust and community.
And the best part: you don't need any initial investment.
What is paid traffic?
It's when you invest money in platforms like:
- Meta Ads (Instagram/Facebook).
- Google Ads.
- TikTok Ads.
- Influencers (payment per mention).
With paid traffic you can scale rapidly, Reaching more people and testing more aggressive campaigns is possible. But it requires knowing how to segment and accurately measure your return on investment (ROI).
Advantages of organic traffic
- You don't need a budget
- You build a loyal audience.
- You can adapt the content to your style.
- It's perfect for micro-influencers with good engagement.
Real-life example:
A creator with 8k followers on TikTok generates daily content about football predictions. He doesn't invest in ads, but generates good traffic with storytelling and well-placed calls to action (CTAs).
👉 “If you want to bet the same as me, go to the link in my profile.”
Advantages of paid traffic
- Faster results
- Massive reach if you segment well.
- Possibility of testing multiple audiences and creatives.
- Ideal for scaling campaigns with high EPC (earnings per click).
Real-life example:
An affiliate invests $20 USD daily in a Meta campaign Ads with a short video promoting a bonus. Targets men aged 18-35 who follow betting sites.
It achieves consistent sign-ups and a CPA (commission per user) of $40 USD.
Positive ROI = more investment = more commissions.
Which one should you use?
If you're just starting out:
It begins with organic.
It's the best way to understand what content resonates, without financial risk.
Create useful content, in native format:
- TikToks explaining how to use the bonus.
- Reels showing winning bets.
- Daily stories with CTAs.
- Fixed links in biography and groups.
Tip: Focus on one social media platform. TikTok and Instagram Reels are the most effective for generating free clicks.
If you already have experience or an audience:
Try it out paid traffic.
Start with a low budget and test two things:
- He creative (video or image): Does it grab attention? Is the benefit clear?
- The offerIs the bonus or promotion clear?
Track your performance from the Commizzion dashboard. View clicks, conversions, and compare them to your investment.
What if I combine both?
Even better! The organic + paid combination works like this:
- Organic products build community and trust.
- Payment allows you to scale what you already know works.
Mixed example:
- You publish a reel that receives good comments and clicks.
- You use it as a paid advertisement to reach more people.
- You increase registrations and get more CPA without creating new content.
There's no magic formula. But there is a strategy you can adapt to your situation.
Start with what you have: your community, your creativity, and the campaigns available on Commizzion.
Keep testing, measuring, and when you have results, scale up with investment if you can.
Remember: Clicks don't pay commissions, conversions do.
Always optimize with the goal of guiding the user from interest to registration, deposit, and betting.
Ready to monetize your traffic or community? At Commizzion, we connect affiliates with the best betting campaigns on the market. Contact us. https://wa.link/7rcif5 and discover how you can start generating income today.
