Organic vs paid traffic: What works best for affiliates?

Traffic

If you’re starting out as a betting affiliate with Commizzion, you’ve probably asked yourself this question:

Should I invest in ads or is it enough to just post on my socials?

The short answer: it depends on your strategy, content, and resources.

In this blog, we’ll look at the key differences between organic and paid traffic, and how you can use both to get more clicks, signups, and commissions.

What is organic traffic?

It’s all the traffic you generate without paying for ads. For example:

Viral TikTok videos

Posts on Instagram or Facebook

Stories with direct links

Recommendations on your YouTube channel

Community chats on Telegram or WhatsApp groups

Organic traffic takes time, but it’s ideal for building trust and community. And the best part: you don’t need any initial investment.

What is paid traffic?

It’s when you spend money on platforms like:

Meta Ads (Instagram/Facebook)

Google Ads

TikTok Ads

Influencers (paid mentions)

With paid traffic, you can scale quickly, reach more people, and test more aggressive campaigns. But it requires good audience targeting and ROI tracking.

Advantages of organic traffic

- Perfect for micro-influencers with strong engagement
  - No budget required
  - You build a loyal audience
  - You can adapt content to your style

Real example:

A creator with 8k followers on TikTok posts daily content about football predictions. He doesn’t spend on Ads, but drives solid traffic with storytelling and well-placed CTAs:

👉 “If you want to bet on what I’m betting, check the link in my bio.”

Advantages of paid traffic

Faster results

Massive reach if targeting is right

Ability to test multiple audiences and creatives

Ideal for scaling campaigns with high EPC (earnings per click)

Real example:

An affiliate invests $20 USD daily in a Meta Ads campaign using a short video promoting a bonus. He targets men aged 18–35 who follow betting pages.

He gets consistent signups and a CPA (commission per user) of $40 USD.

Positive ROI = more investment = more commissions.

Which one should you use?

If you’re just starting out:

Start with organic.

It’s the best way to learn what content resonates, with no financial risk.

Create useful, native-format content like:

TikToks explaining how to use the bonus

Reels showing winning bets

Daily stories with CTAs
Fixed links in bio and group chats

Tip: Focus on one social network. TikTok and Instagram Reels are the most effective for driving free clicks.

If you already have experience or an audience:

Try out paid traffic.

Start with a small budget and test two things:

The creative (video or image): Does it catch attention? Is the benefit clear?
The offer: Is the bonus or promotion easy to understand?

Track results from your Commizzion dashboard. Monitor clicks, conversions, and compare with your investment.

What if I combine both?

Even better! The organic + paid combo works like this:

Organic builds community and trust

Paid helps you scale what you already know works

Mixed example:

You post a reel that gets good comments and clicks

You use it as a paid ad to reach more people
You boost signups and earn more CPAs without creating new content

There’s no magic formula. But there is a strategy you can adapt to your situation.

Start with what you have: your community, your creativity, and the campaigns available on Commizzion.

Keep testing, measure your results, and scale with investment when you can.

Remember: Clicks don’t pay commissions—conversions do.

Always optimize with the goal of taking users from interest to signup, deposit, and bet.

Ready to monetize your traffic or community? At Commizzion, we connect affiliates with the best betting campaigns on the market. Message us at https://wa.link/10uolc and find out how you can start generating income today.